Check out our progress! (Click on the photos below to display the captions.)

We are working on two problems - Organic Weed Elimination and Thinning of Lettuce.

Blue River in the News

• Entrepreneur, May 2013

               Blue River is featured as one of 8 companies with a "good shot" to successfully commercialize robots with real-world applications. Real-World Apps (note: the article is behind a pay wall and requires a subscription or one-time purchase)

• Harvard Business Review, May 2013

               Steve Blank uses Blue River as an example of a young organization finding success from following lean start-up practices in the cover article Why the Lean Start-Up Changes Everything

• Silicon Valley Business Journal, Mar. 1, 2013

               Blue River was featured in the article How Silicon Valley aims to turn greens to gold

• BloombergBusinessweek, Jan. 10, 2013

               Blue River was featured as part of a Food and Agriculture Special Report. Farm Bots and Two-Month-Old Bread: Innovations in Food and Agriculture

• The Economist, Dec. 1, 2012

               Blue River was featured in the Q4 2012 Technology Quarterly article March of the Lettuce Bot.

• The Salinas Californian, Nov. 20, 2012

              The Salinas California featured Blue River in the article Robotics approaching Salinas Valley

• PrecisionAg, Nov. 8, 2012

              PrecisionAg published Rise of the Robo-Weed Killer which describes the founding of Blue River, and how the Lettuce Bot works. 

• The Economist, Oct. 24, 2012

              Blue River's Lettuce Bot was featured in the Babbage blog, and Babbage podcast (08:15). The articles detail how the Lettuce Bot works.

• Press Release: Blue RIver Technology Raises $3.1M from Khosla Ventures and Angel Investors, Sep 10, 2012

             See the Press Release here.  Blue River was also covered by TechCrunch, gigaom and All Things Digital. 

• Startup Lab, Sept. 4, 2012

             Blue River was selected as part of the Startup Lab, Series 2 group.   "They are creating products that use Computer Vision to do amazing things that were never before possible in Agriculture"

• Kildea, May 29, 2012

             Blue River was featured in an article, "Silicon Valley tech company brings robotics to farming". The article tells of Blue River's early formation story and how Blue River selected its initial target market.

• Seedstock, Apr. 25, 2012

             Blue River was featured in an article, "To Exploit Market Opportunity and Advance Sustainable Agriculture, Startup Develops Innovative Robotic Weeder". The article tells the story of Blue River's early formation story and how Blue River selected it's initial target market.

• New York Times, Dec. 5, 2011

             Blue River was featured in a New York Times article, "With a Leaner Model, Start-Ups Reach Further Afield."  According to the article, Blue River exemplifies "the latest stage of evolution in Silicon Valley" and a new systematic approach to starting businesses that relies on hypothesis, experiment, and testing in the marketplace.

• NSF Grant Award, Nov. 18, 2011

             Blue River's CTO, Lee Redden will be the Principal Investigator (PI) on a very selective National Science Foundation SBIR Phase-I award.  Securing this $150,000 award shows that the NSF believes in the promise of our research and the potential of our company.

• NPR Interview, Oct. 31, 2011

            Blue River's CEO, Jorge Heraud, was interviewed on NPR's "All Things Considered" program.  The story, "Entrepreneuship Lessons for the Academic-Minded", focuses on new approaches to teaching university researchers how to make their promising technologies a reality.

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